Fashion, bags, art, crafts & home accessories for socially conscious minds from West Africa:

ƐTↃ - connecting cultures, empowering women

  • The name ƐTↃ - connecting cultures, empowering women says it all. ƐTↃ (pronounced: eto) brings women in Ghana into business - and makes you look damn good in the meantime.
  • Our focus is on professions related to fabrics and fashion - sewing, weaving and shoemaking. In this way, we enable women to achieve financial independence. In the long term, we want to use our social projects to train women from families who would otherwise not be able to afford training and set up vocational schools for the various trades.
  • We will connect fashion designers from Germany, Ghana and around the world - and redefine together the meaning of fashion . 
  • ƐTↃ stands for a fusion of cultures. Traditional African fabrics and handicrafts meet global designs that appeal to all generations and genders - and with a clear conscience.  
    ƐTↃ's unique pieces are designed to be durable and timeless for the sake of the environment. 
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About Florence's (founder) motivation and vision

Voices of the community

  • Loving the fabrics

    "The skirt is well made, the colour is exactly as in the photo and goes perfectly with my bright yellow ballerinas. Combined with a red or purple top, it looks like one piece. :D ETO always sends the skirts very lovingly packaged, which makes me happy every time. They use other boxes but dress them up with colourful paper - really great. The customer service is great, the answers to my special enquiries came within a few hours. I shop here again and again. :D "

  • Loving the production

    " Amazing crafted bookmark! Great craftsmanship and perfect for any book lover."

  • Loving the community

    ‘Very friendly service and quick problem solving when my parcel was delayed. Great bracelet, I highly recommend!"